Marketing Small Businesses with Instagram
Instagram is an online mobile app that allows you to share photos and videos. Instagram has quickly become a popular social media platform following the lead of Twitter and Facebook. Instagram was initially created to allow users to apply filters to photos taken with their smartphones. This would enable them to upload these photos to the Instagram app and share them with friends or account followers. Instagram recently added video to the platform. However, Instagram video clips can only be uploaded for 3 to 15 seconds.
Why are companies turning to Instagram for business?
- More than 300 million Instagram users are worldwide.
- Each day, approximately 70 million photos are uploaded.
- You can set up the account for free so that there are no barriers to entry.
- It allows you to share content 24 hours per day.
- Which kind of success has Instagram helped businesses achieve?
- L’oreal, Levis and many other businesses have been able use the tool to:
- To increase awareness about their products and services.
- To increase brand recognition
- To promote their community and pro bono work in order to attract potential customers to their brand, product or service.
- Organize successful competitions, giveaways, and promotions.
Instagram is a great tool for small business marketing success
Due to its visual nature, Instagram seems to be very popular among product-based businesses. Instagram has been a success for many businesses, including those that sell products, such as jewellery, clothing, and even food. Because Instagram allows users to post photos of themselves wearing and using the products, this is a great way to share your experiences. A food manufacturer might share photos of people using their products to cook, entertain, or share meals. Small businesses can also benefit from Instagram’s power to engage customers. The Kettle Black, a Melbourne-based cafe, had more than 45,800 Instagram followers in March 2016. This was achieved by using attractive photos of food and images of cafe meals that Instagram users would like to see. They also used hashtags that food bloggers, foodies and other Instagram users would be interested or searched for.
Marketing to Influencers
Social media stars, bloggers, and media personalities have built a loyal following online. There are hundreds to thousands of people who follow their Instagram accounts. The ‘influencer’ group is a large audience that is eager to hear about your product or services. Already, the audience is built. You already have the engagement. This will allow you to tap into it by having your product featured on their Instagram feed by a blogger, or by being featured by an Instagram account holder. It is crucial to take the time to research key industry ‘influencers and learn how you can tap into them.
Hashtags – What are they?
What can they do to help increase business exposure?
If you’re interested in joining Instagram, I recommend that you do some research on Hashtags. You can use hashtags to add a caption to a photo you upload. You will need to add the hashtag symbol at the beginning of your tag, followed by a keyword or multiple keywords. You might post an image of a pair of jeans, for example. You could use hashtags like #fashion #style #jeans or #lovethatstyle. Although hashtags are popular on Twitter, you may be already familiar with them. If not, take a look online for examples of how they are used. You can use hashtags to tag your photos to popular topics or subjects on Instagram.
- Your hashtags should not contain spaces
- Your hashtags cannot contain any special characters, e.g. @$&
- You should instagram likes kopen to increase more likes for your posts to gain more popularity of your video
If your Instagram posts are set to public, you can use hashtags for tags to make the content searchable and more accessible to the general public. This means that when someone searches for a’search term’, your content might be found. This can lead to more people learning about your brand or business.
Some hashtags are extremely popular, so it is important to identify those that are most relevant for your industry. The goal of the game is to get people talking about, liking, following, and sharing your content. If used well, hashtags can help spread the word. Take some time to learn how to use them to make the most of your content.